Who designs it: Liz Krieger and Susan Tancer, both of Palm Beach Gardens

How they got started: Susan passed by a store while carrying a bag painted by Liz. The store's owner raced out the door to ask Susan where she got the bag - and offered her $80 for it. Susan remembers, "I called Liz, and I said, 'I think we're in business.''' 

What the bags are like: The kind of bags that prompt perfect strangers to start conversations, they're perhaps most notable for their head-turning color.  Each canvas clutch, shoulder bag and weekender is hand-painted, hand-sewn and signed by either Krieger or Tancer.

How much they cost: $120 to $350

Where they're sold: Eight boutiques in three states, including Marley's Palm Beach Collection on Worth Avenue,  McTennis at Lost Tree Club in North Palm Beach,  Harbor Clothing Boutique and Abby Couture located in Jupiter and the Four Seasons Resort in Palm Beach.

Why they design bags: The stay-at-home moms had backgrounds in art and fashion merchandising, but Unframed " has taken over. "Really," Tancer says. "We need to open a studio really soon."  The friends have been making the bags for a little over a year, and the business has claimed several rooms in each of their homes. Now, "this is kind of my identity," says Krieger. "The fun part is just creating and coming up with new designs."